{"id":19927,"date":"2022-10-21T12:48:29","date_gmt":"2022-10-21T12:48:29","guid":{"rendered":"https:\/\/lifeplatform.eu\/?p=19927"},"modified":"2022-10-21T12:48:29","modified_gmt":"2022-10-21T12:48:29","slug":"interview-with-empescat-a-quality-brand-and-direct-sales-system-to-obtain-a-fair-price-driven-by-the-fishermen-of-lescala-i-lestartit","status":"publish","type":"post","link":"https:\/\/lifeplatform.eu\/ro\/interview-with-empescat-a-quality-brand-and-direct-sales-system-to-obtain-a-fair-price-driven-by-the-fishermen-of-lescala-i-lestartit\/","title":{"rendered":"INTERVIU CU EMPESCA'T : O MARC\u0102 DE CALITATE \u0218I UN SISTEM DE V\u00c2NZARE DIRECT\u0102 PENTRU A OB\u021aINE UN PRE\u021a CORECT, CONDUS DE PESCARII DIN L'ESCALA I L'ESTARTIT\u00a0"},"content":{"rendered":"<p>\u00centr-un port de pe Costa Brava, la nord de Barcelona, asocia\u021bia Arts Menors Costa Brava, membr\u0103 a LIFE, a \u00een\u021beles c\u0103 sustenabilitatea profesiei lor nu const\u0103 \u00een a face mai multe capturi din mare, ci \u00een c\u0103utarea unui randament economic mai mare pentru cele existente, d\u00e2nd valoare muncii \u0219i produselor lor. \u00cen acest scop, au decis s\u0103 schimbe modul \u00een care \u00ee\u0219i v\u00e2nd capturile, renun\u021b\u00e2nd la modelul actual al pie\u021belor de pe\u0219te \u0219i al licita\u021biilor pentru a vinde direct, f\u0103r\u0103 intermediari, stabilind contracte cu clien\u021bii finali la un pre\u021b fix pe sezon. Pe de alt\u0103 parte, Empesca't este un brand care garanteaz\u0103 valoarea ad\u0103ugat\u0103 a produselor lor, reglementate, gestionate \u0219i certificate de ei \u00een\u0219i\u0219i.<\/p>\n<p>Au existat mai mul\u021bi ani de munc\u0103 \u00een comun prin proiecte precum <em>Synepesca <\/em>\u0219i acum Foodnected, discu\u021bii interne \u00eentre pescari, schimburi de experien\u021b\u0103 pentru a vizita modele inspiratoare \u00een alte \u021b\u0103ri, cum ar fi Golion (condus de c\u0103tre <em>Syndicat Petit Metier d'Occitanie)<\/em>, \u00eent\u00e2lniri cu administra\u021bia, birocra\u021bie \u0219i diverse eforturi... pe l\u00e2ng\u0103 ie\u0219irile la pescuit! \u00cen ultimele luni s-a lucrat la implicarea restaurantelor \u0219i a schemelor comunitare de agricultur\u0103 din zon\u0103, care nu sunt considerate clien\u021bi, ci colaboratori, deoarece \u00eemp\u0103rt\u0103\u0219esc acelea\u0219i valori \u0219i o viziune transformatoare a sistemului alimentar actual.<\/p>\n<p>Marta Cavalle, coordonatorul mediteranean al LIFE, i-a luat recent un interviu unuia dintre pescarii din spatele acestui proiect, Isaac Moya, pentru ca al\u021bi membri LIFE s\u0103 afle mai multe despre el \u0219i despre Empesca't.<\/p>\n<p><strong>Isaac, e\u0219ti un t\u00e2n\u0103r pescar cu un trecut special. Te rog, spune-ne c\u00e2te ceva despre tine, despre cariera ta \u0219i despre cum ai devenit pescar. <\/strong><\/p>\n<p>Am 37 de ani. Am ajuns s\u0103 fiu pescar din cauza interesului pe care l-am avut \u00eentotdeauna pentru mare. Bunicul meu avea o rela\u021bie bun\u0103 cu pescarii, avea o barc\u0103 \u0219i obi\u0219nuia s\u0103 ias\u0103 la pescuit pentru a aduce pe\u0219te pentru acas\u0103. \u00centotdeauna am mers cu el \u0219i mi-a pl\u0103cut foarte mult. \u00centr-o zi, m-am g\u00e2ndit: \"Dac\u0103 \u00ee\u021bi place marea, animalele \u0219i s\u0103 fii \u00een contact cu mediul \u00eenconjur\u0103tor... devino pescar!\".<\/p>\n<p>A\u0219a c\u0103 am \u00eenceput s\u0103 m\u0103 \u00eentreb cum se poate deveni unul dintre ei, am renun\u021bat la slujb\u0103 \u0219i am plecat s\u0103 studiez timp de doi ani \u00een l'Ametlla de Mar \u00een 2007. C\u00e2nd termini \u0219coala, trebuie s\u0103 mai stai la bord timp de doi ani pentru a valida titlul \u0219i a deveni comandant, a\u0219a c\u0103 a trebuit s\u0103 m\u0103 \u00eembarc pe trei b\u0103rci diferite: una \u00een San Feliu de Guixols, unde am pescuit ton \u0219i pe\u0219te spad\u0103 cu paragate de suprafa\u021b\u0103, \u0219i alte dou\u0103 cu paragate de fund. A fost foarte greu, nu avea nimic de-a face cu mersul la pescuit cu b\u0103rcu\u021ba bunicului meu.<\/p>\n<p>Dup\u0103 doi ani, aveam titlul de skipper, dar nu aveam niciun ban \u0219i trebuia s\u0103 cump\u0103r o barc\u0103, care valoreaz\u0103 \u00eentre 30 \u0219i 40.000 de euro, a\u0219a c\u0103 am lucrat ca skipper pe un yacht charter, pentru c\u0103 titlul meu \u00eemi permitea acest lucru, p\u00e2n\u0103 c\u00e2nd am avut suficien\u021bi bani pentru a cump\u0103ra o prim\u0103 barc\u0103 pentru pescuit. Era o barc\u0103 foarte veche, o l\u0103sam \u00een afara apei la o rud\u0103 \u0219i o reparam \u00een timpul iernilor. Apoi am \u00eenceput s\u0103 pescuiesc iarna \u0219i dup\u0103 vreo 7 ani am v\u0103zut c\u0103 sunt capabil \u0219i c\u0103 am ceva bani, \u0219i am decis s\u0103 m\u0103 dedic pescuitului 100%.<\/p>\n<p>Pescuitul mi-a adus mai mult interes \u0219i am \u00eenceput s\u0103 lucrez cu alte proiecte, cum ar fi Sepia Project, apoi am \u00eenceput s\u0103 lucrez cu LIFE, am creat asocia\u021bia de <em>Art\u0103 Menors Costa Brava <\/em>\u0219i \u00een proiecte precum Synepesca sau acum Foodnected.  \u0218i de acolo... \u0219ti\u021bi... am crescut personal \u0219i ca pescar.<\/p>\n<p><strong>Crede\u021bi c\u0103 pescuitul \u00een zona dumneavoastr\u0103 este durabil \u0219i ecologic? Ce ac\u021biuni sunt puse \u00een aplicare pentru a sprijini aceast\u0103 durabilitate?<\/strong><\/p>\n<p>Este o \u00eentrebare la care este greu de r\u0103spuns, ceea ce \u0219tiu este c\u0103 suntem un mic colectiv de pescari \u00een acest port. Important pentru mine este c\u0103 \u00een ultimii ani s-a produs o schimbare de mentalitate, \u00een trecut oamenii credeau c\u0103 marea este inepuizabil\u0103, dar realitatea ne-a pus la punct, \u0219tim c\u0103 resursele sunt limitate. Acest lucru ne-a deschis min\u021bile pentru a schimba efortul de pescuit \u0219i ne-a determinat s\u0103 implement\u0103m proiecte \u0219i m\u0103suri pentru a \u00eembun\u0103t\u0103\u021bi pescuitul \u0219i starea resurselor, cum ar fi proiectul Sepia \u0219i altele.<\/p>\n<p>Este adev\u0103rat, de asemenea, c\u0103 exist\u0103 \u0219i al\u021bi factori pe care nu \u00eei putem controla, cum ar fi schimb\u0103rile climatice, poluarea... care afecteaz\u0103, de asemenea, starea m\u0103rii. R\u00e2urile nu mai aduc at\u00e2t de mult\u0103 ap\u0103 \u0219i nutrien\u021bi ca \u00eenainte. Pescuitul de scoici a disp\u0103rut din aceast\u0103 zon\u0103, exist\u0103 multe schimb\u0103ri care nu pot fi explicate doar prin supraexploatare. B\u0103tr\u00e2nii sunt cei care observ\u0103 cel mai mult acest lucru, noi nu mai prindem nici m\u0103car o zecime din ceea ce prindeau ei \u00eenainte. Dac\u0103 vom continua \u00een acest ritm, nimeni nu se va retrage din pescuit.<\/p>\n<p><strong>De c\u00e2teva ori mi-a\u021bi spus c\u0103 exist\u0103 diferite moduri de a deveni pescar.... <\/strong><\/p>\n<p>C\u00e2nd am \u00eenceput, nu \u0219tiam cum s\u0103 abordez proiectul de business. O posibil\u0103 cale ar fi fost s\u0103 investesc \u00een mai multe plase, mai multe c\u00e2rlige, mai mult efort de pescuit, pentru c\u0103, altfel, este greu s\u0103 ajungi la finalul lunii. Sunt s\u0103pt\u0103m\u00e2ni \u00een care po\u021bi s\u0103 facturezi 3.000 de euro, dar nu este normal, iar uneori nu putem merge la pescuit s\u0103pt\u0103m\u00e2ni \u00eentregi. \u00cen ceea ce m\u0103 prive\u0219te, dac\u0103 c\u00e2\u0219tig 1000 \u20ac net pe lun\u0103, sunt fericit. Sunt oameni care vor c\u00e2\u0219tiga mai mult, dar nu pot fi sigur c\u0103 respect\u0103 regulile la liter\u0103. Nu vreau s\u0103 fiu \u00een ilegalitate, a\u0219a c\u0103, \u00eentruc\u00e2t v\u0103d c\u0103 sistemul extractiv nu mai poate merge mai departe, ceea ce caut acum este s\u0103 ob\u021bin un randament mai mare pe captur\u0103 \u0219i de aceea am \u00eenfiin\u021bat <strong>Empescat'<\/strong>, \u00een speran\u021ba de a putea ob\u021bine un randament economic mai mare cu 15 p\u00e2n\u0103 la 20%.<\/p>\n<p><strong>Explica\u021bi-ne ce este Empesca't?<\/strong><\/p>\n<p>\"Empesca't\" este un brand de calitate pentru produsele noastre, reglementat, gestionat \u0219i certificat de asocia\u021bia noastr\u0103. <em>Art\u0103 Menors Costa Brava<\/em>. Am creat acest brand pentru a da un nume la ceea ce facem \u00een fiecare zi cu modul nostru de pescuit, folosind diferite unelte pasive \u00een func\u021bie de sezon, respect\u00e2nd \u00eenchiderile, dimensiunile minime sau limitele de efort \u0219i promov\u00e2nd bunele practici de pescuit \u0219i implicarea \u00een proiecte. Axa fundamental\u0103 este calitatea \u0219i durabilitatea, cunoa\u0219tem starea m\u0103rii \u0219i am vrut s\u0103 aducem aceast\u0103 valoare ad\u0103ugat\u0103 \u00een m\u00e2inile consumatorului care o apreciaz\u0103.<br \/>\nPe de alt\u0103 parte, servim pe\u0219tele f\u0103r\u0103 intermediari, direct, la un pre\u021b corect pentru noi \u0219i cu o mai mare transparen\u021b\u0103 pentru consumatori.<\/p>\n<p><strong>Vorbi\u021bi-ne despre aceast\u0103 v\u00e2nzare direct\u0103 \u0219i demn\u0103, cum difer\u0103 modelul Empesca't de modelul actual din Catalonia?<\/strong><\/p>\n<p>Modelul stabilit aici, \u00een Catalonia, este cel al pie\u021bei de pe\u0219te \u0219i al licita\u021biei descendente. Comercializarea direct\u0103 este interzis\u0103. P\u00e2n\u0103 acum obi\u0219nuiam s\u0103 aducem pe\u0219tele din port la pia\u021ba de pe\u0219te, la 40 de km de casa noastr\u0103, unde se genera o v\u00e2nzare prin licita\u021bie \u00een care angrosi\u0219tii cump\u0103rau la un pre\u021b care cobora. Pre\u021burile pe care le ob\u021bineam erau foarte mici \u0219i instabile. Cu Empesca't am vrut s\u0103 d\u0103m un pre\u021b decent b\u0103rcilor din asocia\u021bie, ne cump\u0103r\u0103m propriul pe\u0219te prin intermediul unei companii de pescari pe care am \u00eenfiin\u021bat-o \u0219i printr-un contract alimentar. Acesta este un contract \u00eentre barc\u0103 \u0219i compania noastr\u0103 de pescari, \u00een care se stipuleaz\u0103 pre\u021buri fixe pe specii \u0219i m\u0103rimi pe sezon. Pre\u021burile au fost stabilite de \u00eentreaga asocia\u021bie. Din partea administra\u021biei ne-au permis s\u0103 facem un test pilot \u00een acest sens \u0219i putem face o prim\u0103 v\u00e2nzare \u00een portul nostru \u00een mod contractual, \u00een mod legal.<\/p>\n<p><strong>\u00cen cele din urm\u0103, este oare calea de urmat ca pescarii artizanali s\u0103 \u00ee\u0219i comercializeze ei \u00een\u0219i\u0219i pe\u0219tele \u0219i s\u0103 fie cei care stabilesc pre\u021burile?<\/strong><\/p>\n<p>\u00cen\u021beleg c\u0103 pescuitul industrial, care duce zilnic multe kilograme \u00een port, are nevoie de structur\u0103, de v\u00e2nz\u0103ri centralizate, de camioane care s\u0103 mearg\u0103 peste tot etc., iar sistemul poate func\u021biona pentru ei. Dar pescuitul artizanal, p\u00e2n\u0103 la urm\u0103, sunt b\u0103rci mici, cu o singur\u0103 persoan\u0103, care transport\u0103 10-15 kilograme de pe\u0219te pe zi. \u00ce\u0219i pierde orice sens s\u0103 facem acela\u0219i circuit cu cel care transport\u0103 minim 200 sau 300 de kilograme \u0219i s\u0103 nu ne putem diferen\u021bia de ei.<br \/>\nS\u0103 sper\u0103m c\u0103 aceast\u0103 ini\u021biativ\u0103 va servi pentru a ar\u0103ta \u0219i altor comunit\u0103\u021bi de pescari care se confrunt\u0103 cu acelea\u0219i dificult\u0103\u021bi o posibil\u0103 cale alternativ\u0103 de urmat. Iar acest test-pilot va deveni ceva de care vor putea profita toate comunit\u0103\u021bile de pescuit la scar\u0103 mic\u0103 din Catalonia care au nevoie.<\/p>\n<p><strong>Sunte\u021bi pescari din L'Escala \u0219i Estartit, dou\u0103 locuri \u00een care nu exist\u0103 o pia\u021b\u0103 de pe\u0219te. Acesta este unul dintre factorii cheie care v-au determinat s\u0103 construi\u021bi acest model, nu-i a\u0219a?<\/strong><\/p>\n<p>Exact, nu prea avea sens ca un pe\u0219te care este pescuit \u00een l'Estartit la ora 11:00 s\u0103 ajung\u0103 la Palamos, cu 40 de km pentru a ajunge acolo \u0219i 40 de km pentru a se \u00eentoarce; iar restaurantul, care este la 100 m de barc\u0103, c\u0103l\u0103tore\u0219te, de asemenea, aceia\u0219i 80 de km pentru a-l ob\u021bine. Cel pu\u021bin acest pe\u0219te a c\u0103rat 160 km pe spate c\u00e2nd putea avea 100 m \u0219i putea fi distribuit cu bicicleta.<\/p>\n<p><strong>Este vorba de pe\u0219tii obi\u0219nui\u021bi pe care \u00eei vom g\u0103si \u00een Empesca't sau ve\u021bi vinde \u0219i alte specii de pe\u0219ti poate mai pu\u021bin cunoscute publicului larg?<\/strong><\/p>\n<p>Da, aici avem o provocare foarte important\u0103. Cele mai cunoscute specii ne sunt luate din m\u00e2n\u0103 (biban de mare, dorada, dorada, lotca etc.), dar sunt multe specii de pe\u0219te pe care le prindem \u0219i pentru care nu exist\u0103 cerere. Duc\u00e2ndu-le la licita\u021bie rezult\u0103 c\u0103 le vindem la pre\u021buri foarte mici sau chiar le retragem pentru c\u0103 nimeni nu le-a cump\u0103rat. De aceea, s\u0103pt\u0103m\u00e2na trecut\u0103 am servit 6 kilograme de mori\u0219c\u0103 la restaurantul \"Celler de Can Roca\", le-am explicat problema, c\u0103 este o specie despre care credem c\u0103, odat\u0103 cu schimb\u0103rile climatice, este \u00een cre\u0219tere, dar, cu toate acestea, nu avem niciun pre\u021b pe pia\u021b\u0103. Ei au acceptat provocarea \u0219i elaboreaz\u0103 c\u00e2teva re\u021bete pentru ca noi s\u0103 \u00eenv\u0103\u021b\u0103m s\u0103 m\u00e2nc\u0103m morunul \u0219i s\u0103 \u00eel consum\u0103m. Alte specii pot fi raze stelu\u021be, molu\u0219te, carasul mare, sturzul de Atlantic, etc. Toate acestea dac\u0103 sunt bine g\u0103tite sunt foarte bune!<\/p>\n<p><strong>Construirea unei comunit\u0103\u021bi de colaboratori care s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 filosofia este cheia succesului modelului, nu-i a\u0219a?<\/strong><\/p>\n<p>Ideea din spatele acestui proiect este de a pune \u00een valoare produsul local, pescuit \u00een mod artizanal \u0219i durabil. Am c\u0103utat restaurante sau programe agricole sus\u021binute de comunit\u0103\u021bi care s\u0103 \u00een\u021beleag\u0103 filosofia noastr\u0103, s\u0103 o \u00eemp\u0103rt\u0103\u0219easc\u0103 \u0219i s\u0103 aprecieze calitatea produsului pe care le-o putem aduce. Nu am c\u0103utat doar cump\u0103r\u0103tori, ci ne dorim ca ace\u0219ti oameni s\u0103 fie proprietarii proiectului \u0219i s\u0103 transmit\u0103 consumatorilor valorile noastre \u0219i modul \u00een care pescuim.<br \/>\nSuntem foarte mul\u021bumi\u021bi de r\u0103spunsul pe care l-am avut p\u00e2n\u0103 acum. Deocamdat\u0103 nu am f\u0103cut sau nu am vrut s\u0103 facem prea mult zgomot, deoarece suntem \u00eentr-un test pilot, iar dac\u0103 avem o cerere prea mare \u0219i o ofert\u0103 insuficient\u0103 ar putea fi contraproductiv. Dar suntem foarte ferici\u021bi \u0219i m\u00e2ndri, mai ales v\u0103z\u00e2nd leg\u0103tura care se stabile\u0219te cu clien\u021bii, at\u00e2t \u00een restaurante, c\u00e2t \u0219i \u00een familiile din cadrul schemelor sprijinite de comunitate. \u00cenainte nu aveam aceast\u0103 rela\u021bie, iar acum ne \u00eentreab\u0103 cum am prins acel pe\u0219te \u0219i avem un dialog deschis cu ei. Este foarte \u00eembucur\u0103tor pentru ambele p\u0103r\u021bi, cred eu!<\/p>\n<p><strong>A\u021bi \u00eenceput abia acum, care este viziunea pentru viitor?<\/strong><\/p>\n<p>Ideea noastr\u0103 este s\u0103 putem merge la pescuit \"la cerere\", pentru c\u0103 noi credem c\u0103 fiecare pe\u0219te care nu a fost comandat, ceea ce \u00eenseamn\u0103 c\u0103 nimeni nu-l vrea, este mai bine s\u0103 fie \u00een mare dec\u00e2t \u00eentr-o g\u0103leat\u0103 prin \u021bar\u0103. Acesta este visul, de\u0219i va fi dificil de realizat. Am \u00eenceput \u0219i suntem foarte ferici\u021bi pentru c\u0103 perspectivele sunt bune, am \u00eenceput mai bine dec\u00e2t am crezut. Proiectul este viu \u0219i ne vom adapta la tot ce va ap\u0103rea.<\/p>\n<p><strong>Mai dori\u021bi s\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi \u0219i altceva? <\/strong><\/p>\n<p>Doar un mare mul\u021bumesc pentru LIFE. Avem nevoie de mai mul\u021bi oameni care s\u0103 ne sus\u021bin\u0103 a\u0219a cum o face\u021bi voi. Avem nevoie de organiza\u021bii ca voi care s\u0103 ne \u00eenso\u021beasc\u0103 pe calea acestor proiecte \u0219i s\u0103 transforme ideile noastre \u00een realitate, astfel \u00eenc\u00e2t s\u0103 putem visa la un viitor mai bun.<\/p>\n<p><strong>Vreun mesaj pentru consumatori?<\/strong><\/p>\n<p>Consumatorul trebuie s\u0103 fie autentic \u0219i s\u0103 se bazeze pe el \u00eensu\u0219i atunci c\u00e2nd vine vorba de cump\u0103rare. Oamenii care sunt preocupa\u021bi de mediul \u00eenconjur\u0103tor nu trebuie s\u0103 a\u0219tepte ca politicienii s\u0103 le spun\u0103 c\u0103 trebuie s\u0103 fac\u0103 lucrurile \u00eentr-un fel sau altul. Ei pot fi ei \u00een\u0219i\u0219i promotorii schimb\u0103rii. Schimbarea poate veni de jos \u00een sus!<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-19927\" data-postid=\"19927\" class=\"themify_builder_content themify_builder_content-19927 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>\u00centr-un port de pe Costa Brava, la nord de Barcelona, asocia\u021bia Arts Menors Costa Brava, membr\u0103 a LIFE, a \u00een\u021beles c\u0103 sustenabilitatea profesiei lor nu const\u0103 \u00een a face mai multe capturi din mare, ci \u00een c\u0103utarea unui randament economic mai mare pentru cele existente, d\u00e2nd valoare muncii \u0219i produselor lor. [...]<\/p>","protected":false},"author":1,"featured_media":19928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[1127],"tags":[],"class_list":["post-19927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-el","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTERVIEW WITH EMPESCA&#039;T : A QUALITY BRAND AND DIRECT SALES SYSTEM TO OBTAIN A FAIR PRICE DRIVEN BY THE FISHERMEN OF L&#039;ESCALA I L&#039;ESTARTIT\u00a0 - Life Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifeplatform.eu\/ro\/interview-with-empescat-a-quality-brand-and-direct-sales-system-to-obtain-a-fair-price-driven-by-the-fishermen-of-lescala-i-lestartit\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTERVIEW WITH EMPESCA&#039;T : A QUALITY BRAND AND DIRECT SALES SYSTEM TO OBTAIN A FAIR PRICE DRIVEN BY THE FISHERMEN OF L&#039;ESCALA I L&#039;ESTARTIT\u00a0 - Life Platform\" \/>\n<meta property=\"og:description\" content=\"In a port on the Costa Brava, north of Barcelona, the association Arts Menors Costa Brava, members of LIFE, understands that the sustainability of their profession does not lie in taking more catches from the sea, but in seeking a greater economic return on the existing ones, giving value to their work and their products. 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